Runway and model photos from the Maaji Swimwear collection at the Mercedes Benz Fashion Week Swim by Fashion Photographer James Santiago.
Maaji is always full of surprises and each collection is inspired by a magical surreal story, the result of a long creative process. A fascinating team of designers, garment manufacturers and pattern developers blend together all of their ideas to create little art pieces. Innovation is the hub of this whimsical world full eclecticism and attitude. The Maaji team is constantly working to achieve the perfect fit that the Maaji girl has come to love and trust.
It’s only natural that Miami, a place with summer all year around, would be the ideal choice for the swimsuit industry’s biggest event of the year. All the major labels come out to play and young up-and-coming designers vie for a spot to get their suits into the eyes of the fashion elite. Nearly fifty designers show off their latest and greatest in the Mercedes-Benz tents alone. Across the city dozens of designers participate in satellite events that are organized by independent organizations.
Like any fashion event, it’s just as much about the parties and sponsorships, the red carpet and the street style as it is the main event. Miami Beach’s club, venues and hip eateries are packed with the jet-set crew of models, editors, photographers, writers and designers.